Exam+Project+Description

**Exam Project Overview**
Objective:  Given access to the exam project instructions, students will demonstrate mastery of basic marketing concepts by creating a multimedia artifact that illustrates, in detail, all topics studied thus far
 * - -Multimedia Artifact:** Student teams will develop a comprehensive multimedia artifact that details all of the marketing concepts learned so far this semester. Student teams may choose their own medium to create the artifact, but will need to cover, in detail, ALL of the elements listed in the project rubric. Acceptable artifacts include: songs, poems, essays, video, podcast, vidcast, Wikispace, Animoto, etc. Any written artifact, such as a poem or essay, must be accompanied by a multimedia artifact, such as a music video or PowerPoint. Extra points awarded for creativity.

Rubric ** Criteria ** || ** 4 ** || ** 3 ** ||  ** 2 ** ||  ** 1 ** || **Multimedia Content** || Includes definitions, images, detailed information on the 7 Keys, the marketing mix, and the STP process. || Includes at least 75% of the definitions, images, detailed information on the 7 Keys, the marketing mix, and the STP process. || Includes at least 50% of the definitions, images, detailed information on the 7 Keys, the marketing mix, and the STP process. || Includes less than 50% of the definitions, images, detailed information on the 7 Keys, the marketing mix, and the STP process. || **Multimedia Creativity** || Is highly creative; utilizes 3 or more different medium to complete the assignment (ex. Stills/video/music mix) || Is highly creative; utilizes 2 or more different medium to complete the assignment (ex. Stills/video mix) || Is creative; but utilizes only 1 medium to complete the assignment (ex. PowerPoint Presentation ||  Utilizes only 1 medium to complete the assignment (ex. PowerPoint Presentation or essay || **Reflective Blog Post** || Post describes in detail what the student learned during the 1st Nine weeks; multimedia artifact is included (more than 250 words) || Post describes in detail at least 75% of what the student learned during the 1st Nine weeks; multimedia artifact is included (175 to 249 words) || Post describes in detail at least 50% of what the student learned during the 1st Nine weeks; multimedia artifact may or may not be included (less than 180 words) || Post describes less than 50% of what the student learned during the 1st Nine weeks; multimedia artifact may or may not be included (less than 170 words) || **Teamwork** || Was observed participating with team for most of the project || Was observed participating with team for 75% of the project || Was observed participating with team for 50% of the project || Was observed participating with team less than 50% of the project || **Typographical Errors** || Entire assignment is free and clear of any typographical errors || Has only minor typographical errors (less than 8) || Has numerous typographical errors (less than 20) || Typographical errors so numerous that text is undecipherable || ** Score Earned ** || || ||  ||  ||