PSM+Project-Team+3

=**PING PONG BALL **= For our first sports marketing class project we were asked to design a new and improved sports ball. Our team was assigned a ping pong ball. Knowing the simplicity of a ping pong ball we have decided to add tiny air catching grooves to maximize the desired curve that a competitor asks for to trip up his opponet. Through surveys and questionaires, ping pong pros are looking forward for this new product to be out on the market.

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 * Major Producers: SITGA, **Butterfly**, Sportcraft, MarkWort, Regent, Andro, DHS, Double Fish, JOOLA, KillerSpin, Newgy, NIttaku
 * Butterfly produces the best quality ball
 * To market their ball, Butterfly is the official ball sponsor of the 2010 Ping Pong World Championship
 * Materials: celluloid(thermoplastic)
 * Input: customers, engineering, market analysis, competiton
 * Analysis:
 * Engineering of the ball- which direction the grooves will go to create the best spin
 * Who the customers will be
 * Marketing strategies
 * Marketing Strategy:
 * Elite player, Long Ma, who is currently ranked #1 in the world, uses and endourses this new and improved ping pong ball to help his game. He recommends this ball to all players
 * Sponsor the 2012 Summer Olympic Table Tennis event
 * Tech Support:
 * Modify the hemispherical mold to have grooves so that when the celluloid sheets, softened in warm alcohol, are placed in the molds and matched to another half-ball and cemented together, the spin increasing grooves are formed.
 * Berto and Achmed have been hired to design a functional web page in order to promote our **Spin Master 93** spin-improving ping pong ball to customers of all ages all over the world. Also, customers will be able to purchase our product over this web page.
 * Spin Master 93



** MOVIE: ** how a ping pong ball is made:
[] **Sales Pitch:**


 * Hey we just spun into town to promote our new and improved ping pong ball. Would you like to give this bunk town a spin? Try our new and improved Spin Master 93 ping pong ball that will leave you stoked with its epic spins. Take ping pong to a whole new spinning level. We are the three creators of the newest and greatest ping pong ball of the year, and years to come: Megan, Justin, and Clay. We came up with this idea to improve the ordinary ping pong ball one day when we were having an intense game of ping pong and the ball was not curving to our expectations and thought we should do something about it. We got all of our brilliant and creative minds together for a sit down and created the latest and greatest ping pong ever. We asked professional players what more they wanted from a ping pong ball and to a spinning surprise they told us all the different aspects they wanted to improve which were similar to ideas we came up with. We then came up with this revolutionary ball that will no doubt change the way the game of ping pong is played. The Spin Master 93 has grooves all around the ball in order to increase the spin a player is capable of putting on the ball. We guarantee that this ball will dramatically improve your game. Elite player, Long Ma, is now currently ranked number one in the world due to switching to the spin master 93. You don't believe us? Try it for yourself! You won't be disappointed. Give our product a try today! The Spin Master 93 will take a simple game of ping pong to a whole new level.

The assignment is to come up with a catchy, memorable slogan for our product. This slogan is supposed to represent our company or product so that potential customers will easily remember it. It shouldn't be too long or too complex because then people will not remember it or be able to connect it to the company or product.**SPIN IT TO WIN IT. MASTER A WIN WITH A SPIN.**