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The first nine weeks, we learned about the 4 P's of marketing, 7 key functions of marketing and the STP process. We learned how business are successful and how they do certain things to be successful. Also that the littlest things in business can be the most important thing. Like distribution seems like a very small thing, but without distribution then the company wouldn't have a way to put there products into the stores they want it to be in. So thats when distribution turns into a real major thing. If you do not have one of the 7 key functions of marketing then your business would not be as successful or would not have any success. 4 P's of marketing are price, product, promotion, and place. **Product** is what the business is offering, **place** is where the product is being sold, **price** is how much the product costs, and **promotion** is how you get the product out there to be bought. 7 key functions are Product/Service Management, Distribution, Selling, Marketing-Information Management, Financing, Pricing, and Promotion.
 * **Product/Service Management** is designing, developing, maintaining, improving, and acquiring product or service so they meet customers needs.
 * **Distribution** is determining the best way to get a company's products or services to cutomers.
 * **Selling** includes direct and personal communication with customers to assess and sartisfy their needs.
 * **Marketing-Information Management** is gathering and using information about customers to improve business decision making.
 * **Financing** requires a company not only to budget for its own marketing activities, but also to provide customers with assistance in paying for the company's product or services.
 * **Pricing** is the process of establishing and communicating the value or cost goods and services to customers.
 * **Promotion** is using advertising and other forms of communicating information about products, services, images, and ideas to achieve a desire outcome.

__**STP Process**__
 * **Segmentation** is the first stage of the STP process. It's essentially the identification of subsets of buyers within a market who share similar needs.
 * **Target** is the second stage of the STP process. It's basically who we are trying to sell it to.
 * **Positioning** is the third stage of the STP process. It's where we place our product on the positioning map to be copared and contrasted to other products.


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